News/Press

Predictive technologies are promising tools for choosing the actions that will have the greatest impact on customer experience. However, their performance also depends on solid organizational foundations, especially in a context of budgetary constraints.

In these circumstances, how can AI, data and sentiment analysis, measurement tools, and personalization be integrated? Answering these questions is the goal of the 2026 edition of the Les Affaires conference on customer experience on June 2.

Mars 2026

VCSOY speaker at the 2026 Les Affaires Customer Experience Conference

The 15th edition of the Customer eXpérience Strategy Summit will take place on May 12 and 13, 2026, in Toronto. Leaders in customer experience, customer success, and digital customer experience from Canada's biggest brands will be on hand to present concrete strategies for transforming the way they interact with their customers.

As a Bronze sponsor, VCSOY will have the opportunity to meet these key players in the Canadian market. This is your chance to meet us in person.

Febuary 2026

VCSOY to attend CX Strategy Summit 2026 in Toronto

With the registration period for participants now officially open, Voted Customer Service Of the Year (VCSOY) Canada is reaching out to Canadian companies through various media outlets.

As part of this effort, a communication campaign will be launched in February and March 2026 with the newspaper « Les Affaires ». « Les Affaires » is the leading media outlet for the Quebec business community.

January 2026

VCSOY Canada communicates in Quebec

Voted Customer Service of the Year Award is crossing the Atlantic for the first time and setting out to conquer North America by establishing itself in Canada !

The Canadian market is sensitive to the quality of customer experience:

79% of consumers say they are willing to switch brands if they find that another brand offers better customer service (Hyken study - 2024);

Two negative experiences with customer service are generally enough to lead to brand abandonment (Coveo study - 2023).

In this context, having a benchmark mark of recognition becomes a real asset for companies, offering tangible recognition of their efforts and providing a benchmark of trust for consumers.

Voted Customer Service of the Year Award will enable local companies to measure, compare, and enhance the quality of their customer relationships through a rigorous methodology in line with the expectations of Canadian consumers.

October 2025

Starting VCSOY 2027 Canada

The organizers from each VCSOY country gathered for three days at the Tropicana Club (in the south of France) to share best practices. This meeting allowed everyone to learn from the experiences of other countries and identify ideas and areas for improvement for future editions of VCSOY in each country.

This VCSOY Worldwide community will meet every two years to maintain this positive synergy.

July 2025

VCSOY Worldwide meeting

After France, Spain, England, Morocco, Tunisia and Germany, Senegal joins VCSOY with the first edition of VCSOY 2026 SENEGAL.

The awards ceremony will take place in Dakar in November 2025.

The average quality of customer experience (CX) in Canada declined for a record third consecutive year in 2024, and is now at an all-time low, according to a Forrester 2024 survey. An unprecedented 59% of brands and eight industry averages recorded a decline. Efficiency and ease of experience are also at historic lows. Canadian customer experience managers can use this report to guide their continuous improvement efforts.Customer experience (CX) quality down in Canada.

Quality of customer experience (CX) declines in Canada.

Starting VCSOY 2026 SENEGAL

February 2025

May 2025