News/Press

Voted Customer Service of the Year Award is crossing the Atlantic for the first time and setting out to conquer North America by establishing itself in Canada !

The Canadian market is sensitive to the quality of customer experience:

79% of consumers say they are willing to switch brands if they find that another brand offers better customer service (Hyken study - 2024);

Two negative experiences with customer service are generally enough to lead to brand abandonment (Coveo study - 2023).

In this context, having a benchmark mark of recognition becomes a real asset for companies, offering tangible recognition of their efforts and providing a benchmark of trust for consumers.

Voted Customer Service of the Year Award will enable local companies to measure, compare, and enhance the quality of their customer relationships through a rigorous methodology in line with the expectations of Canadian consumers.

October 2025

Starting ESCDA 2027 Canada

The organizers from each ESCDA country gathered for three days at the Tropicana Club (in the south of France) to share best practices. This meeting allowed everyone to learn from the experiences of other countries and identify ideas and areas for improvement for future editions of ESCDA in each country.

This ESCDA Worline community will meet every two years to maintain this positive synergy.

July 2025

ESCDA Worldwide meeting .

After France, Spain, England, Morocco, Tunisia and Germany, Senegal joins ESCDA with the first edition of ESCDA 2026 SENEGAL.

The awards ceremony will take place in Dakar in November 2025.

The average quality of customer experience (CX) in Canada declined for a record third consecutive year in 2024, and is now at an all-time low, according to a Forrester 2024 survey. An unprecedented 59% of brands and eight industry averages recorded a decline. Efficiency and ease of experience are also at historic lows. Canadian customer experience managers can use this report to guide their continuous improvement efforts.Customer experience (CX) quality down in Canada.

Quality of customer experience (CX) declines in Canada.

Starting ESCDA 2026 SENEGAL

February 2025

May 2025